Art of Manufacturing
The idea that a piece of machinery can be considered a work of art is not new, and is fast becoming the norm. Engineer and tech entrepreneur Krisztina “Z” Holly coined the expression “The Art of Manufacturing” for her podcast series of the same name. Steve Jobs and Apple have long equated their products to artistic endeavors, and have made sure that all their products had an aesthetic beauty inside and out.
There’s something to be said about the beauty of materials used, the perfect weld seams, the precision of corners coming together in welded pieces or framework, the joining together of apparently disparate components on a skid or frame, and so on. At Sonic Corp, we believe that manufacturing, in all its various forms, can be considered artistic in nature.
This collection of artistic photographs includes images of complete systems, parts of systems, and macro photo images of various processes involved in skid making. We feel it illustrates our commitment to artistic skid creation, and the craftsmanship that goes into building a reliable, functional end-product.
Steve Jobs and Apple have equated their products to artistic endeavors and made sure all their products had an aesthetic beauty inside and out:
“I want it to be as beautiful as possible, even if it’s inside the box. A great carpenter isn’t going to use lousy wood for the back of a cabinet, even though nobody’s going to see it. When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.” – Steve Jobs
Please enjoy this collection of artistic photographs showing complete systems, parts of systems or macro photo images of various processes involved in skid making. Thank you!